Marketing, handled
MinuteZero is a marketing partner for companies that want a tried-and-true process running across SEO research, content writing, and PR. You set the direction. We do the work. You keep the levers.
What we do
SEO research, content writing, and PR — under one roof, sharing one view of your brand, your market, and your audience. Start with what fits today. Add the rest when it’s time.
SEO research
A content map ranked by opportunity, a graded audit of your pages, and a prioritized action list. The kind of plan you can hand to a writer and start shipping against.
See SEO researchContent writing
We write the pieces, in your voice, edited by people. Driven by the SEO plan when it fits, or by your prompt when you already know what you want.
See content writingPR
We map the reporters who actually cover your category, build angles that fit what they’re writing about, and pitch one at a time. You see the pipeline.
See PRThe process
Every engagement starts with research — your brand, your market, your audience. The findings inform what we publish, what we pitch, and how we say it. The services share that foundation so the work stays consistent across channels.
You stay in the driver’s seat. Weigh in on direction. Approve before anything ships. Adjust the levers whenever your priorities change.
Brand, market, audience
Positioning, category landscape, the topics and reporters that matter.
↓ informs ↓
The map and the audit
Where your site can grow, and what to do about it.
Articles in your voice
Multi-pass writing, edited by people, ready to publish.
Earned coverage
Personal outreach to reporters who cover your space.
Where we work
The method doesn’t change with the vertical; the inputs do. A few categories we’ve worked in:
Don’t see your category? Tell us on the walkthrough. We’ll be straight about whether it’s a fit.
Sample engagements
Anonymized, because most clients prefer it that way. The point isn’t the logo; it’s the shape of the work.
Topic-cluster surfacing
Reorganized a sprawling developer blog into a topic-cluster structure with pillar pages and reconciled redirects. Search visibility on the priority terms moved from invisible to consistent first-page presence over the engagement.
SaaS marketing-site audit
Audited a B2B SaaS marketing site page by page, identified the underperformers, and rewrote them with concrete lift moves. Several jumped grades; two became among the highest-converting pages on the site.
Dead-cluster cleanup
Found a cluster of legacy posts with near-zero search demand and broken inbound links. Cut, consolidated, redirected; the remaining pages picked up the visibility instead.
Comparison-page creation
A category-defining “X vs Y” query had no comparison page on the client’s site. Built one. It earned page one within a quarter and became a top assisted-conversion source from organic.
Earned coverage
Built narrative-driven angles around an under-told category shift and pitched them one reporter at a time. Coverage followed across trade press relevant to the client’s audience.
Voice consistency
Built a per-client voice document from the founder’s existing writing and talks. Every piece passes through it before publishing, so the work sounds like the brand rather than the writer of the week.
FAQ
Both. Drafts are AI-assisted; editing and voice are handled by people. Every piece passes through a voice document built from your existing materials and a multi-pass review before it ships. If you’d prefer a fully human-written workflow, tell us — we’ll work to that constraint and be upfront about timelines and scope.
It depends on the situation. Some clients start with SEO research and add content writing once the plan is in hand. Others come in with a content backlog or a PR moment that needs attention. We’ll talk through what fits your priorities on the walkthrough.
Pricing reflects scope — the size of your site, the cadence you want, the channels in play. We give you a real quote on the call after a quick look at your situation. No long proposals.
SEO research deliverables — the map, the audit, the action list — arrive in weeks. Downstream traffic and coverage move on longer arcs that depend on category, current authority, and how aggressively the action list gets executed. We’ll set realistic expectations on the call.
Research runs first and informs everything downstream. The services share that research, so SEO, content, and PR pull in the same direction instead of running in separate silos. We’re also small — the people doing the work are the people you talk to.
Yes, including healthcare, fintech, and other categories with compliance constraints. The voice document captures what you can and can’t say. If you have a legal or compliance review step, we plug into it.
A short call to look at your site together, talk through what fits, and answer questions. Send us the URL when you book and we’ll spend time on it beforehand.
Book the walkthrough