STEP 01
Define the fit
Your ICP, written down honestly: the company shape, the buyer, the moment in their life when your offer earns a meeting. Sourced through Apollo and adjacent tools, but the list is a starting point — not the program.
Lead Gen
You want outbound that doesn’t read like outbound.
Most cold email is template spam. A list gets bought, a sequence gets sprayed, the reply rate is whatever survives the unsubscribe button. The accounts you actually wanted to talk to are unmoved — if they noticed at all.
The solution
Small batch. Real research. Per-account.
We target your ICP, searching for the best fit. We enrich every target account — what they do, what they care about, the signals that say now. We build a custom landing page for each one and write a three-touch sequence that addresses their specific needs and pain points.
Your job is to take the meetings. Our job is to get them on the calendar.
What you’ll get at launch
Define. Enrich. Land. Send.
Four moves, each one a check against the failure mode of spray-and-pray. Volume is the cheat code we’re not using; craft is the one we are.
STEP 02
Enrich each account
What they actually do, what they’re focused on, the signals that suggest now is the moment. The enrichment is the difference between “I hope this finds you well” and a first line the recipient can’t dismiss.
STEP 03
Land per account
A custom landing page per target company. Their name, their situation, your relevant offer. The click from the email lands on a page that already knows who they are — not a generic homepage they bounce off.
STEP 04
Send three touches
A three-touch sequence written by the operator, not a sales rep reading a script. Reviewed before it goes out, tuned per cohort, retired the moment it stops earning attention.
By Invitation.
The Lead Gen offering is in pilot. If your business sounds like the fit above and you’d like to talk, get in touch.